hololive

Something that stood out to me:

[Calli:] My presence hasn’t changed though, haha. With Universal, I’m an up and coming virtual musician who mixes Western and Eastern culture, but with Hololive I’m just an old EN grandma at this point, just really here to help the new people. Streaming numbers are usually on the low side for me, regardless of whether my music has been successful. But my music does comparatively well and that’s always my main focus.

I haven't (recently) paid attention to the viewership numbers, but that music success doesn't seem to create stream viewership is something I hadn't really expected. I guess that means a lot of the (music) success is coming from "outsiders" who either don't know about the streaming side or simply aren't interested in it. Interesting either way!

Also this one:

What kinds of challenges did you face preparing this new song while also preparing for Grimoire and the launch of the Hololive pop-up store?

Mori Calliope: I’m really hard on myself these days. I thought it’d be a good idea to take feedback to heart to improve as an artist and performer, but it’s made the creation process much more intense than I’m used to. I used to be pretty laid back in the studio, but these days I leave pretty mentally exhausted, just listening to the demos we made over and over again, unsatisfied with what I did. I’m trying to accept my limits as a musician these days, and that I can never be perfect, but it’s hard. Combine that with the many days of rehearsal preparation we had, plus other promotions and then my streaming schedule. It’s been tough. You need to either be a very laid back person, or have really good mental fortitude for this job.