this post was submitted on 10 Apr 2025
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Hm. Not sure how I feel about a company treating an artstyle like it's their own legally protectable trademark or intellectual property.
I think the specific IP they have created can be their own to protect, but not the style of artwork. Just like the art style that was popularized by Blizzard's earlier titles that were later copied in other games (such as Paladins), the artstyle alone should not be enough to initiate legal action.
When it comes to AI, I can understand people being concerned about "unauthorized use" of training data (which honestly, how is that any different from a human artist seeing an artstyle and creating art inspired by that). At the same time, this could easily be avoided by training data made by artists that mimic the artstyle of Ghibli. If OpenAI hired artists to create artwork that is not of Ghibli property but has the same or very similar artstyle of Ghibli, nobody should have a problem with that. But I have a feeling Ghibli would complain anyway.
They call it a studio ghibli filter and you can just say 'studio ghibli style' and everyone immediately knows what you're talking about