this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 4 days ago by [email protected] to c/[email protected]
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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[–] [email protected] 61 points 4 days ago (2 children)

Really good games flopped before because they weren't marketed well. Marketing is budgeted for productions of any size, and influencer marketing in general is very effective for something like videogames. Larger amounts were spent on TV ads, or printing campaigns.

[–] [email protected] 3 points 3 days ago

I agree! I mean why would coke still produce ads if they weren't working. Everyone knows about coke, but they still have ads everywhere