Season 1, Episode 4 when Luis is looking for his SNL tape
this post was submitted on 18 Mar 2025
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Mildly Interesting
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What am I looking at here?
Soda can that looks like it has BOBOB or something written on it. It was a soda brand (that I think is now defunct) called Surge. As for why it was done that's both more complicated and stupid. In many cases brands are obscured because studios tried to extort payments from their owners for "advertising" and the company refused. In other cases companies may have requested to have their product removed due to the content of the show or movie, although usually it's the former reason.
The other reason is that movies/shows don't want to SEEM like they're advertising a brand.
Good news! You're both wrong or at least not entirely right. That's called greeking and is done on literally any brand, marketing or imagery of any kind unless specifically approved by that company, and or the artist that made the imagery regardless of whether that company has given them money or not. Its often done with a sticker and a graphic made of some made up brand or maybe just tape over it but this is my favorite type. This means the on set dresser took that from crafty because they weren't expecting a fridge shot today and "greeked" out surge by using a sharpie to fill in the spaces. Just great work right there.
This is all out of fear that they might be sued. That's all.
I'm not wrong to say production companies don't want to seem associated with a brand they're not associated with. And in my other comment in this thread I noted that I greeked a movie set myself! It was the best part of the whole shoot
Ah, I see it. Thanks!