this post was submitted on 18 Jan 2025
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Art & Design

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🇬🇧 This is a bilingual community on a french instance.

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🇫🇷 Discutons d'art et de design !

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Le sujet de la communauté concerne toutes les formes d'art, ainsi que leur influence sur la culture et leur application au service de la société : architecture, musique, littérature, performances, jeux vidéos, design graphique...

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Leaked Memo Reveals Jaguar Designers Were Worried About Rebranding Years Ago (www.thedrive.com)
submitted 11 months ago by inlandempire@jlai.lu to c/artdesign@jlai.lu
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[–] inlandempire@jlai.lu 5 points 11 months ago* (last edited 11 months ago) (1 children)

The letter was reportedly signed by 25-30 members of the team and given to McGovern in September 2022, almost two years before the Type 00’s debut.

“We truly believe in an open and collaborative approach between all creative parties. Influencing and being influenced by each other. An essential environment to create one unique identity, which transcends holistically,” the letter said, per Autocar India.

“We felt that the logo disconnects from the narrative and the visual identity of the Panthera products. On product, it feels too rounded and playful, which does not speak to us the feeling of ‘Exuberance,'” the letter said. The brand’s new visual identity was also called out for being generic and too similar to other automakers’, when Jag’s whole guiding motif for the future is supposed to be that its products are a “Copy of Nothing.”

[–] NoForwardslashS@sopuli.xyz 8 points 11 months ago

That's a lot of words to relay the sentiment "It's a bag of shit"