this post was submitted on 11 Nov 2026
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The accounts posting fake product reviews to promote products are usually not bots. They are either actual people from ad agencies/brands, posting as a part of the campaign and other people from the agency upvoting (sometime also using engagement farms).
I don't know how much activity on reddit is bot driven, but logically it makes little sense to me to run bot campaigns there. Until 2020, reddit was quite small and insignificant in terms of how many people you could reach. And now, reddit has made their API increasingly more expensive, making it prohibitive for large scale bot posting. Even scraping data is hard and very expensive, let alone posting at scale.
There might be engagement farms and content farms mass posting, but that is manual, not bots, and happens on all social media platforms.