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A great question, Id never considered that previously.
My instant gut feeling would be that they would all just continue selling adds, but as separate entities?
Also how does breaking up google work when the current structure is that Alphabet is the primary company now?
I took “breaking up Google” to mean the Alphabet suite of companies; I had presumed “Google” was just shorthand for “Alphabet”. But I might be wrong
You're most likely right, they recognize the headline saying "DOJ considering breaking up Alphabet" would be meaningless to most people.
Correct. They'd just sell ads the same way other services sell 3rd party ads through Google (or rarely, other services. Doubleclick was a big one before, you know, Google bought them)