this post was submitted on 11 Feb 2024
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Yeah, <1% would be the more technically accurate answer.
I'm still not sure why that works, honestly. If I was going to be evil I'd load the ad data via the same packets as the app payload. It wouldn't be hard and there's no way I'm the first to think of this.
The vast majority of mobile ads are served from google or apple, which likely is not where the rest if the app data is served from. It makes it particularly easy to block mobile ads from adMob or whatever the apple equivalent is called.
You don't even need pihole, there are VPN-based apps that screen and block ad domains.