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beep@piefed.world

McDonald's Is Using AI To Dynamically Price Its Burgers (www.rnz.co.nz)

submitted 1 day ago* (last edited 1 day ago) by beep@piefed.world to c/tech@piefed.world

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Via Reuters.

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[–] halcyoncmdr@piefed.social 2 points 1 day ago

One pricing factor supercharged by AI: an estimate of how much each store's patrons are willing to pay.

I can tell the AI right now without any compute power needed... half of the current price, maximum.

The price increases since COVID and bullshit increase justifications when inflation is high for a single month, etc. have taken McDonald's completely out of consideration for me going forwards.

I can get a better, faster, cheaper burger at any number of other places nearby to every McD's. The app coupons/deals used to get it back to a reasonable cost, but even those are almost non-existent now.