this post was submitted on 08 Jul 2026
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TenForward: Where Every Vulcan Knows Your Name
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Re-route power to the shields, emit a tachyon pulse through the deflector, and post all the nonsense you want. Within reason of course.
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Bottle episodes meant people didn't need to be invested in years long sagas. People don't know what they want. They're force fed fancy wine, thinking they've become connoisseurs by their own choice, but actually it's box wine from Walmart. They get fed up and quit after a season or two, but they don't know why. They tell themselves it's because the writers or studios are doing it wrong. Of course that's true, but not for the reasons they think. Give people something easier to digest in small bites and they'll continue watching shows.
The same problem happened to Marvel. At this point nobody has kept track of the dozens of movies and all the plot lines. They lose viewers by attrition. They gain none because nobody is watching hundreds of hours of movies to catch up. Bottle episodes and standalones make it easy for people to start and stop at any point.
Standalone content got a derogatory label "filler". So people hate it because they're told to.
Discoverability is also in the toilet. You can't just turn on the television and find Star Trek. You have to be subscribed to the right streaming services in this landscape, and to do that, you have to want to watch it in the first place. It's not like when Discovery was new, and there was more or less just Netflix that people either had or didn't have.
Star Trek's now in the unenviable position of trying to attract a new causal audience, but being set up in places where more dedicated viewers will be the ones that can find and watch it.
they keep coming out with new series, only to cancel it, because the show becomes sloppier and sloppier than STD, AND picard. also the fact that ELLISON owns it now.
Most of the nest star trek episodes were bottles