this post was submitted on 11 Jun 2026
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410
Ads in New York must now label AI-generated 'synthetic performers' (techxplore.com)
submitted 1 day ago by sanitation@lemmy.today to c/technology@lemmy.world
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[–] MimicJar@lemmy.world 38 points 1 day ago (4 children)

There are specific carve outs listed in the law to exempt ads for movies, television shows, streaming content, video games and other works that feature synthetic performers in the entire work.

That seems like a pretty big carve out.

[–] FlashMobOfOne@lemmy.world 7 points 1 day ago* (last edited 1 day ago)

I was wondering about that.

So basically it's for deepfakes and otherwise worthless. That's disappointing.

[–] LodeMike@lemmy.today 14 points 1 day ago

"Lawyer said this would have applied to animated films"

[–] The_Decryptor@aussie.zone 4 points 23 hours ago (1 children)

I'd assume it's for things like (e.g. Pixar) films, or stuff like GTA6 where there obviously isn't any actual people in the end result but hoping they've actually spelled out that constraint in the law.

[–] MimicJar@lemmy.world 2 points 19 hours ago

That's my hope too. Basically you can't pretend to use real people if someone would reasonably think they are real people.

But I hope they've worded it well.

[–] Goodlucksil@lemmy.dbzer0.com 8 points 1 day ago (1 children)

Any ad that isn't for a piece of fiction does not have any excuse to use fictitious performers

[–] LovableSidekick@lemmy.world 7 points 1 day ago* (last edited 1 day ago) (1 children)

I agree - ads that depict dentists, firefighters, etc to sell things should use real dentists, firefighters, etc. not actors pretending.

[–] Goodlucksil@lemmy.dbzer0.com 6 points 1 day ago (1 children)

I meant fake persons, not real persons faking their jobs, but I do agree with you.

[–] LovableSidekick@lemmy.world -2 points 1 day ago* (last edited 1 day ago) (2 children)

I know. I just think it's disingenuous to disapprove of fakery using AI but approve of fakery people do on their own. To me it's like saying you're evil if you use a ladder instead of asking a tall person to reach things for you.

[–] TheSteamingPileOfShit@lemmy.world 2 points 23 hours ago

Or maybe actors and other workers don't want to be replaced by some tech that doesn't pay taxes. Just one of many problems with AI.

[–] teyrnon@sh.itjust.works 1 points 22 hours ago

As someone with a doctorate in bullshittery I must take issue with your position here good sir.