this post was submitted on 28 May 2026
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The company is framing its legal efforts to target Stratocaster copies as supporting creativity and innovation in the guitar industry, while protecting the designs with which it made its name.

“Fender has tremendous respect for the guitar community, independent builders, and the creativity that continues to shape this industry,” says Fender CEO Edward “Bud” Cole. “At the same time, Fender has a responsibility to protect the iconic designs and brand identity associated with its instruments around the world.

“Protecting these iconic designs is part of Fender’s obligation as a steward of the brand, its legacy, and the authenticity musicians associate with Fender instruments.

“We remain open to engaging constructively with partners and companies across the industry as we navigate this process. Our goal is to protect that legacy while supporting a vibrant future for guitar makers, builders, and musicians alike.”

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[–] BassTurd@lemmy.world 19 points 4 days ago (4 children)

I will never buy another fender again.

[–] swagmoney@lemmy.ca 5 points 3 days ago (3 children)

buy used. then none of your money goes to fender.

[–] sraars@isawthat.fyi 1 points 3 days ago

But remember that Reverb just was purchased by Fender. That means they also are getting a cut of your used sales too.

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