this post was submitted on 21 Apr 2026
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Please don’t. The man is so cautious Apple hasn’t made a groundbreaking product in well-over a decade, except perhaps the M series processors. And I guess maybe the Apple Vision Pro, but that flopped HARD.
His absurd level of caution means Apple is nearly a decade behind its competitors in some areas. For example, Samsung has had folding phones for almost eight years, and Apple is MAYBE rolling one out this year. And according to the rumor mill it will be disappointing. They’re on the back foot, copying instead of innovating.
He’s led the company well as far as investors are concerned. Incremental changes to a working formula means they continue to print money. But the Apple of old is barely breathing.
Your example is folding phones? Really?
I knew someone was going to say this. 😂
Yeah, folding phones are cool! They combine the use case of a small tablet and the portability of a smartphone. But that challenges Apple’s own product line. Why buy an iPad and an iPhone if buying one product solves both use cases?
But imagine if Apple had thought that way in 2007. “Why put music on the iPhone, people might not buy iPods then!”
I think they really want to protect their phone image and the foldables really challenge that. Also, dw, I don't see the appeal but they definitely have their use.