Edit: As @bdonvr@thelemmy.club points out below
this post was submitted on 11 Apr 2026
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True, it was just "a fox" for me so far. I didn't really care about the gender of a drawing. I guess it is a good awareness move though
Feels like a publicity stunt more than a genuine attempt to include non-binary people.
It isn't, though. They never said that the mascot was non-binary.
they do though via stating its pronouns - even including it, repeatedly referring to it even in their intro blog post as “they”
but that’s because it’s a feature to increase the feeling friendliness of the browser by establishing personal connection via the application of any (or non-) gender by the user no matter their preference rather than intended as a portrayal of a sentient character having made a decision for themselves
Awww bummer. I was excited for the NB fox.
The fox is schrodinger's gender so... they/them until proven guilty?
that’s exactly it: in context, kit is a feature intended to be interpreted by the user; not a representation of a sentient character having made a conscious choice to be non-binary simply because of mozilla’s chosen pronouns and lack of gender expression
Exactly this. It feels like some kind of nonsense spam or troll.
If I was to take the bait, I might say it was to cover for their CEO making some anti gay marriage political contribution. But that was like 15 years ago, I don’t even know if he’s still CEO or if anyone even remembers.
It's a s***** awareness move. It's just a marketing ploy.
To me, this feels more like a PR move than an awareness move. Kind of like: "We don't wanna do anything substantial so uuuuh let's just make our logo non-binary".
but it’s not a PR move… their blog post lays out the reasoning: kit is intended to exist in the browser to make users feel good about using the browser. it’s a friendly “congratulations for interacting” and “we’re doing something for your benefit” (as an anthropomorphic representation of that behaviour) character, and a feature of it as an engineered feature is that the user can apply any gender they like. kit hasn’t made a choice to be non-binary; mozilla has made a choice to make kit specifically ambiguous both in aesthetic when drawn and pronouns when written about
It's a terrible PR move if you don't say anything about it. They didn't say "Hey, look! Our mascot is non-binary!" All they did was use they/them pronouns.