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Notice how one says milk chocolate and the other says milk chocolate flavored. For something to be called "milk chocolate" in the USA, it must have at least 10% by weight of chocolate liquor. Chocolate liquor is the result of grinding cacao, and must be 50-60% cacao fat.
What you see, especially around Easter, is a lot of cheaper candies labeled chocolate flavored or chocolatey or similar, instead of chocolate, because they don't meet the minimum cacao requirement. You can see this with other processed foods, as well. The companies aren't trying to be trendy or cute, they're complying with regulations.
Yup