this post was submitted on 11 Mar 2026
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Etherium was run out of the offices of JP Morgan Chase and NFTs were a gimmick to boost the deal flow of their then-underperforming crypto offering.
It was, by and large, an enormous investment in sales and marketing on top of a ton of insanely shady business practices. Case in point, the infamous Beeple NFT that sold for $69.3M was purchased with Etherium to showcase Christie’s auction house accepting cryptocurrency for auction bids. The winning bidder for artwork was an early crypto adopter and marketer named Vignesh Sundaresan who was flush with these tokens, but lacked any kind of liquid market to sell them into yet. That's before you get into the Congo Line of largely clueless celebrities going on Late Night comedy shows to plug their online pogs.
It's trite to say that the whole thing was a scam because... duh. But I think people read this as "just dumb people being stupid with their stupid dumb money" and ignore the layer upon layer of market manipulation and con-artistry that went into making cryptocurrencies what they are today.
The fact that Donald Trump is using them to launder bribes from Middle Eastern dictators and East Asian kleptocrats should illustrate how deep these rabbit holes can go. It's so much more than just peddling bad clipart to dumb bros.