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Big disagree. It’s all about context in the time they were big. Nowadays they’re really nothing special, they have good songwriting but what made them special is so common nowadays that they fade into the background of notable music.
When the Beatles were big, they were pioneering writing songs in a “post standards” music industry. Their marketing injected a lot more of the individuals personalities into the image and music in a way others hadn’t quite done before. The “songwriter” became the focus.
With all their fame they were able to experiment heavily and pioneered / popularized a whole plethora of studio techniques that were too expensive to explore for most other musicians (heavily isolated stereo panning, layers and layers of multi tracking, cut and pasting bit and chunks of dozens of takes for the perfect final print).
We don’t look twice at that stuff now cause I can open ableton and record hours and hours of whatever bullshit comes to mind without a second thought. Everything has been stereo since I was born. Multi tracking is standard process.
The Beatles are old hat, but they were the fucking bee’s knee’s when they were big.