I have to imagine that media understands this and doesn’t care.
A responsible media, one that cares about the outcomes, would zero in on the salient dangerous parts of trumps agenda. If we had a media ecosystem that actually cared about informing people, they would have actually explained what Project 2025 is, they could have even read parts of it stopping to let experts weigh in.
We don’t have that. We have a capitalist media which like all actors in capitalism chase profits. The media companies know that trump is going to do some weird shit everyday and that by reporting on that weird shit they can get the eyeballs on the cialis commercials, because that’s their real goal. Selling ad inventory and making that ad inventory as profitable as possible, if news or information happens as a side effect, fine, but it’s not the goal.
During trumps first term I used to watch msnbc most evenings, it was the same 4 stories first told by the news, then by Rachel Maddow, then by Lawrence O’Donnell, then by whatever was on after Lawrence O’Donnell. Looking back it was the least information dense thing you could imagine. 4 facts repeated ad nauseam over 4 hours. Now they all had different guests on but the guests job was to do a few things. One, reassure you that this is important and you should pay attention. Two, tell you how outrageous it is so that you’ll pay attention. Three, prognosticate wildly about the ramifications so that you’ll stay tuned for more information.
The populace largely follows this drum beat, but the populace is also to blame. You see it outside the realm of politics too, the average person likes novelty and scandal and gossip. You can see this in things like twitter trends. Something happens, there is a viral video, and suddenly for millions of people it’s the most important thing in the world. It’s new, it’s outrageous, it’s exciting to talk about and be listened to. In some ways corporate media, whose goal is to generate profits, just realized “this is what people want” they want us to cover the story of the day or week and give them that salacious novelty.
Trump just happens to be extremely good at generating the kind of events that are perfect for this formula. He’s a man that will do or say anything to make his base cheer, and often those things are batshit crazy and he doesn’t care that they are batshit crazy because people are clapping.
The story there is that there is a man with a lot of power with no externally observable moral center that is willing to do or say anything to increase his power. But that’s a complicated story, that would take a lot of time and effort and dot connecting, what if someone gets confused or bored and turns away. Then the ad inventory won’t be as valuable because there’s fewer eyeballs. Better to go with whatever weird thing he did or said today, simple, understandable, and it will cause the emotional reactions we know keep people tuning in making our ad inventory highly profitable.
If Biden were more interesting they would do it to him, they try from time to time, oh look he bit a baby dressed as a chicken on Halloween. He just isn’t out in public doing 3 hour rallies daily that the news can sift through for best hits.
Finally there is the staying power. Why does trump end up in this cycle more than others. The way the cycle is supposed to play out is
- Powerful person does weird / bad thing
- People are outraged
- Person is shamed or loses support and then the news can report on the fallout.
Step 3 never happens for trump. His supporters do not care about the thing that’s outraging people today. They will never stop supporting him and he will never feel shame, he feels the opposite, he’s proud of the way he can manipulate this machine.
So the news doesn’t get a step three, but this is the formula, so back to step 1. So for trump you do get this unique media cycle of weird / bad thing -> outrage -> nothing. And that nothing sits in the air like an unresolved chord at the end of a music piece, it’s discordant and unsettling and there is no resolution coming. In fact, it’s the kind of thing that might make people stop watching the news. Better spin up the next thing so people will forget about last weeks outrage and start fresh.
Yea I remember this same thing. He won and they were even angrier.
Because it’s not like trump being in the White House is suddenly going to make women not be immediately repelled when they show up, mansplain Joe Rogan, and call her a femoid.
They fell for it again. This time he’s really really gonna make it great. Him and jd Vance have some really novel ideas about lowering the age women can get married and making it impossible to get divorced, so finally they can have a child bride or some shit.
It’s super gross and I hope they end up jerking it to trump fanfic every night crying themselves to sleep.