archipherous

joined 2 months ago
[–] archipherous@lemmy.ca 9 points 2 months ago* (last edited 2 months ago) (2 children)

We are deeply disappointed that this happened...

How can the brand launch a marketing campaign without the brand knowing about it? Isn't a fireworks display extremely expensive and logistically intensive?

[–] archipherous@lemmy.ca 2 points 2 months ago (1 children)

Hmm... I'm confused. 35x seems wicked high. You mean if the project was 100 hours, and you would have made $10,000 as an in-house employee for that number of hours, you would pitch for $350,000, and be willing to accept $150,000?

The market decides what something is worth.

This is the part I struggle with, that meta-appreciation of the abstract concepts of "worth" and "market." I haven't learned how to believe that those things are real in the way that the person I'm "taking" money from is real.

There is no such thing as overcharging unless you’re charging people for something you don’t deliver.

This helps the above make more sense, though. Basically the question is: Did you do the thing you're charging for? Did you do it well enough to justify the price? If so, you're fine. It also assumes that the other person knows what fair market value is. I think my implicit assumption is that they don't, and so I'm tricking them into paying more than they need to (even though I know that my prices are fair). Which is a bit condescending, now that I think about it.

[–] archipherous@lemmy.ca 1 points 2 months ago

You too :) Getting feedback from real humans is super helpful.

[–] archipherous@lemmy.ca 2 points 2 months ago* (last edited 2 months ago)

That's actually really helpful, thanks :) I'm certainly not starving, and I do make time for self-care. I'm mostly just a little frustrated with myself for not being better at marketing, and with the fact that I was never taught how to do any of this business stuff, which makes it all seem very uncertain and insecure.

But I've always run a tiered fee system like the one you describe, but even now anything to do with charging (and increasing) fees gives me the ick. I'm an anarcho-communist at heart, so living and working in capitalist reality is like stepping through the looking glass and the whole world is upside down and inside out.

Where I'm really struggling is that I want to get into writing psychology/self-help books, and my creative sideline is as a musician and novelist. That's where I find it very difficult to charge for work, because it's literally just a bunch of entertaining/profound stuff I came up with in my crazy brain. It feels weird to require people to pay me before accessing it.

[–] archipherous@lemmy.ca 3 points 2 months ago (1 children)

It can take a long time for good ideas to propagate widely enough for a lot of people to become aware of it. Mastodon was around for years before people started jumping on the activitypub bandwagon.

I have no programming skills and wouldn't be able to help. But I hate using eBay and Kijiji and something federated would be mighty cool.

[–] archipherous@lemmy.ca 2 points 2 months ago

Looks like openmarket.ca is available...

[–] archipherous@lemmy.ca 3 points 2 months ago

It does help. I've got the banking stuff settled, but the employer/employee is a good way of looking at it that I hadn't considered before. Thanks :)

[–] archipherous@lemmy.ca 2 points 2 months ago (2 children)

That's more or less what I've done (psychotherapist, so also self-employed). The issue really is the aspect of self-promotion, moreso than how much I charge. I keep myself a bit lower than average because therapy rates are over-inflated and tons of people can't afford even 5 sessions, let alone a year's worth.

I think self-promotion is probably more the issue. Money is an easy point of fixation, but the hard part is putting myself in front of people (ie. doing the social media thing). My schedule is reasonably full, but with the amount of demand these days I could be standing-room-only if I was better with the marketing side of things.

[–] archipherous@lemmy.ca 2 points 2 months ago (1 children)

No worries, I was also feeling a bit sensitive. I've been raising my rates a bit lately, actually because a client told me I should :) But it's still icky and is much more difficult than the rational part of me knows it should be.

[–] archipherous@lemmy.ca 2 points 2 months ago (2 children)

The answer to most of your questions is yes, but

Do your prices feel fair to you?

is where the exploitative feeling comes in. The gist of it is that my primary industry is mental health, which, being Canadian born and raised and accustomed to free healthcare, it feels icky to charge for in the first place. The going rate is actually completely fair, considering the toll that the work takes on you and the benefit it provides for others, but it's still a lot, and more than a lot of people can afford. I do sliding scale work to compensate and help people who don't have the money, but because of my limited schedule I can't afford more than two or three low-cost spots a week.

In owner operated businesses profits are wages and need to be tooled to account for uncertainty.

This is actually very helpful, but it would be easier to reconcile if I was in a B2B business rather than direct, one-on-one. I have a really hard time connecting emotional/rational interactions with monetary value. The two don't really connect for me.

[–] archipherous@lemmy.ca 2 points 2 months ago

Yeah, it's a weird, twisty thing. Part of it is life-long low self-esteem, but also really identifying with the strong undercurrent of "money is evil and all people who have/like/want money are therefore evil" that is very prevalent in the left-ish side of academia I spent a lot of time in.

[–] archipherous@lemmy.ca 1 points 2 months ago (2 children)

Oh, wow, you are definitely selling yourself short! But you do also manage to push yourself to charge more... for a while. Which is not nothing.

Is there an emotional cue that makes it difficult to stick with it? I think I know the answer already, but do people express the fact that they're hard-up and need a discount? Because I've been told (though I struggle to accept this myself, obviously) that a lot of people actually like paying good money for good work. They don't like to get ripped off, but they also get a positive feeling from supporting you, support which you obviously deserve. They also get the personal ego-boost of being able to pay for something expensive. Which I super don't understand because I don't really care about status symbols or expensive things.

Something I've found helpful with my service-based business (as opposed my sales-based writing/music one) is that I'm legally required to have a contract before I can start working with someone. And, of course, a part of the contract is the service fee... So once it's changed on the contract, it's as if it's out of my hands...

Personally, as I think about my responses here, I'm starting to realise that my problem is more with marketing than charging, though they're closely related. By marketing, I'm stating that I'm good enough for people to pay for highly complex, nuanced work (which feels arrogant), and by charging, I'm demanding money for that arrogance. And, weirdly, charging them money feels like I am causing them pain, or harming them in some way.

 

I need some advice on making the psychological shift from being a business employee to a business owner. I started a couple of businesses five years ago, and I'm surviving as it is, but I'm right on the lower limit. I can feel that it's my own psychology that is holding me back. I don't struggle with the practical running of the business, my problem is feeling like an exploitative schmuck because I'm charging people money for stuff. I can push just enough to let myself survive, but after that I freeze. It's a big block for me, and I just can't seem to get past it on my own.

I know there are tons of business self-help books out there, but I don't have the time/money to sift through all of them to find the non-icky diamonds in the rough. And I figure there have to be at least a few people out there who have made this transition and faced the same problems. So:

  • Have you confronted this problem for yourself? How did you approach it?
  • Were there any resources you found helpful to wrap your head around the transition?
  • Do you have any experience with business coaches and/or associations, and were they helpful (ie. worth the money)?
  • Are there any Lemmy/Reddit/Discord/other groups you found supportive/helpful?

Thanks much in advance,

~Archie

view more: next ›