duckduckgo'd: 'economist won a nobel prize for his theory that people don’t act 100% rationally so that’s why economic models were failing' results was this:(theconversation(dot)com link), so I guess Richard Thaler is who you're looking for.
duckduckgo'd: 'economist won a nobel prize for his theory that people don’t act 100% rationally so that’s why economic models were failing' results was this:(theconversation(dot)com link), so I guess Richard Thaler is who you're looking for.