Not if a large number of people do it. As far as I know, a large number of people are dissatisfied with Amazon, Bezos, Trump and so on. Apathy is compliance and keeps the tills rolling.
Even if one succumbs to the hopelessness in thinking that resistance is futile, there is still some pleasure to be had from hitting them were it hurts, ie. the only thing they seem to care about - money. How ever small a hit they take from it.
Amazon is big because of consumers*, has revenue because of consumers. There are a lot of consumers, yes. That is part of the point.
*people