Somehow, I can tolerate "jpheg" much easier than the forsaken "jif."
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Jif is where it's at. Peanut butter and image format? Yes please
But Jif in Australia is a cleaning solution - can we have different pronunciations based on country?
Y'all love diminutives, call them jiffies?
Jiffy is already an abstract measurement of time though
No need, it's Gif. Heathens be damned.
The creators literally referenced this early on "choosy devs choose gif" like the jiff peanut butter commercial.
"Jif" is the original pronunciation. It is a pun, a play on the word "jif" short for "jiffy" meaning a short amount of time, as in "I'll send it to you in a gif". The newer pronunciation has become popular based on the fallacious reasoning that an acronym should be pronounced the same as its constituent words, which isn't a thing at all.
Language evolves, and both pronunciations are common enough to be considered acceptable. The only way to be wrong about how to pronounce the word is to claim one of the pronunciations is wrong.
The newer pronunciation has become popular based on
The newer pronunciation has become popular based on their internalization of the obscure patterns of English pronunciation, informed by the most similar word: "gift" which uses a hard g. Everyone I know of started saying it with a hard g because that's what made sense based on the spelling, long before hearing the weird thing about constituent words.
Nobody pronounced LASER as Lah-seer, which you'd have to do if you used "A as in Amplification" an "E as in Emission".
OK but there are other similar words that start with gi like giraffe and gigolo, but really that's not why I or anyone I knew in the 90s started using the soft g to say "gif." We did so because we learned about the format, and said "Neat, what's it called?" and they said "it's called a gif" because that was the name of the format. We didn't debate the pronunciation because it had been given a name, the same way you don't ask a person you just met "Shouldn't 'Bob' be pronounced with a long 'o' like the very similar name 'Job'? I'm going to call you 'Bobe' because that makes more sense to me." You'd have to be a massive douche to say that out loud to a person who had just introduced themselves.
If someone said it with the hard "g" we just nodded and went about our day because it doesn't matter, we knew what they probably meant and they just hadn't read the manual.
Pronunciations change over time, and that's good. Language is a function of communication, and better communication is what enabled humans to transfer knowledge. If someone uses the soft g, you know the word they're saying, and I know you're probably not saying the word "gift" from context. We're communicating either way, and we don't have to pronounce every word the same.
Case in point, I don't say "emission" with a long "e" sound, I say "ehmission" because it doesn't matter that much.
The only way to be wrong is to claim that someone else is saying it wrong.
Become popular? It's been popular roughly for the lifespan of the format. It's hardly language's fault the developer wanted to make an unfunny reference to a since forgotten peanut butter slogan.
On the other hand linguistics indicate a hard g sound with the construction of the word, constituent words aside. Plenty of four letter words starting with the gi combo have a hard g, including but not limited to gift which you may notice is very similarly constructed.
Whatever else the English language may throw at us, people appreciate consistency because we can make some sense of the world. A hard g is the consistent, predictable, sensible choice for the limited availability of those virtues English offers.
Become popular? It's been popular roughly for the lifespan of the format.
I'm gonna stop you there, because I've been using the format for about 30 years, and people only started using the new pronunciation in the last 10-15.
Everything you said about linguistics is entirely crap. English is not a proscriptive language. English linguistics doesn't indicate anything at all. It is descriptive, and is anything but consistent. There are no rules about word construction or pronunciation. Words are pronounced the way they are understood, and if you are understood then you have pronounced them correctly.
You could argue that the original pronunciation is archaic, like "encyclopaedia," but the problem there is that the word itself is like 35 years old, and there are people like me who have been using the word since there was only one acceptable pronunciation who aren't likely to change.
people only started using the new pronunciation in the last 10-15.
As someone else pointed out already, this is untrue. While it may not have been popular in your circles, it definitely was in others. I've been saying it with a hard g as long as you have with a soft and I'm not the originator either.
English linguistics doesn't indicate anything at all.
They absolutely do. That's why you can sound out a word you've never seen before. You may not always be right when you do because they indicate, they don't define.
There are no rules about word construction or pronunciation.
There are, there are just exceptions. For example, an e at the end of the word is silent. I'm certain you can give me a word where it's not, but there are at least six in this paragraph alone where it is.
if you are understood then you have pronounced them correctly
In this logic if someone has been pronouncing a word all their life with a single pronunciation and travels to another location with a much different accent they can only now be pronouncing the word wrong.
If understanding is also the only metric then a hard g would still be preferable. Not only does a written g tend to make people lean to a hard g in my experience, but there's more words that could be mistaken for a soft g pronunciation.
You could argue that the original pronunciation is archaic,
Could I not argue that the original pronunciation has fallen out of favor?
the word itself is like 35 years old
Is there a time requirement for pronunciations to become archaic?
since there was only one acceptable pronunciation
Which isn't a time that existed, as we've established
who aren't likely to change.
Given your stance on language this is absolutely a you problem. If the rest of us collectively decided to understand it as only with a hard g, you would not be understood and therefore be pronouncing it wrong by your own logic.
I've never had the problem of not being understood. And regardless of how long the time period was, there was a time when one guy spoke aloud the word when he invented it. You can use the new pronunciation if you like, but I use the original, as I have for 30+ years, and I will continue to do so because both are acceptable. If you don't like it, that's a you problem.
There are, there are just exceptions. For example, an e at the end of the word is silent. I’m certain you can give me a word where it’s not, but there are at least six in this paragraph alone where it is.
One of the most common words with a final "e" in that paragraph is "the" which not only has a final "e" sound, but has two different final "e" sounds depending on the context: "the end" uses a /ði/ pronunciation but "the word" uses a /ðə/ pronunciation. English is very stupid.
But, I agree with your assessment. English has rules, or at least patterns. "G" is most often hard, not soft, because "J" is available for the soft version, but there's no alternative for the hard version. English tends to follow patterns, and "gift" has a hard g, and it (and words based on it) are the only ones that start with "gif", so every "gif" word is hard. Because "t" (unlike "e") can't change the sounds before it, the pattern says that "gif" should have a hard "g".
If it were "gir", then there would be more debate. The word "giraffe" has a soft "g" but "girl" has a hard one, so the pattern is more muddy.
Also, people who coin words don't get to decide how they'll be pronounced. They can certainly try, but they'll often lose. There are plenty of words in English borrowed from other languages that not only sound nothing like the original language, but that sound nothing like they'd sound if they were English words. For example, "lingerie". It's a French word, but the English pronunciation sounds nothing like a French word. In fact, if someone just sounded out the word as if it were an English word, they'd probably get much closer to the French pronunciation than the awful "lawn-je-ray" which is the current accepted English pronunciation (though, they'd probably assume a hard "g" sound).
In this case, it's too bad that Steve Wilhite didn't have a background in linguistics or he would have realized that people would see "gif" and assume a hard "g". It was a losing fight from the start because he either didn't understand the assumptions people would have when they saw those letters, or he thought that somehow he could successfully fight the tide all by himself.
Gif is obviously pronounced like the g's in 'gorgeous'
It's pronounced with a hard J because a soft GIF is just the post deed version of GILF...
Honestly have never understood the gif debate. Words sometimes have multiple pronunciations. They're both fine.
it's an acronym (as opposed to initialisms, which are not pronounced as a single word). There is no rule on pronunciation.
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We don't do this for any other acronym. There is no rule about the pronunciation. It's arbitrary. The creator chose "jif", so that's the "canonical" one.
It's pronounced like yiff. I have spoken.
Gif is pronounced like gist, giraffe, gibberish, ginger, and gin
Jxl is pronunciation beeg jay-peg because Jay is lucky
Take the word "gift". Say the word, but stop before you get to the last letter. What letters did you say? What sound came out of your mouth? Case closed.
Take the word “applet”. Say the word, but stop before you get to the last letter. What letters did you say? What sound came out of your mouth? Case closed.
It's interesting debate to observe from my perspective as my native tongue has no different pronunciations for letters, they are always the same regardless of their placement in words. G is always pronounced the same, and so is P. (Spoiler: it's hard G and hard P).
This brought another thing in my mind about soft G. Let's take for example Gin, which is with soft G I believe (it's hard G here because there is only hard G). Then there is the acronym GT for Gin & Tonic. The question is, in English language countries, is the acronym pronounced jay-T instead of gee-T?
All English is based on etymology which is why it's such a hard language to learn. Looking at how a word is spelled always takes second place to where it comes from.
GIF was pronounced with soft g since it came out, back in the 80s/90s when it was shared on AOL and CompuServe. Year, decades, later it came back into social media with Reddit and Twitter, and people pronounced it based on what it looked like it would sound like, which is most similar to hard g like gift.
That doesn't mean GIF never had a soft g. It just shows how old you are or when you discovered it when you use the hard g.
We should just go ahead and pronounce all acronyms the way their unabbreviated forms’ first syllable letters are said. Just ignore we treat individual letters differently than the words they came from.
The CIA should sound like “see ya” Department of Transportation “Duht” Internal Revenue Service “ears”
Etc.
Dept of Transportation would be "dot", no?
People tend to pronounce “of” more like “uhv” in shove or glove, not like stove or clove. So I went with “duht” for pronunciation.
It's pronounced Gif, with a soft G as in Graphics.
I don't give a fuck what the idiot creator thinks it should be pronounced as, I'll die on this hill with my honor intact, surrounded by the corpses of everyone who thinks Jif is referring to anything but peanut butter.
You say soft g when you mean hard g. Hard g's include GOAT, game, dragon, and gangster. And gif.
The peanut butter is exactly the reason he picked that pronunciation. Choosy developers choose gif.
