I honestly don't understand what people even like about Apple. They aren't privacy focused at all. They still collect a lot of personalized data about you. And even if it's not as much as google, still doesn't make it good, just makes it less bad. And they store it securely somewhere on a "trust me bro" basis, promising to not tell anyone else.
Apart from that: Apple is trying everything to avoid you realizing that you're using a computer. Personally, I find IT experts using apple computers to be contradictory of some sorts, because of apple's attempt at hiding the actual computer from you.
I understand that having a 1kg metal frame in front of you feels great & premium, but that can't seriously be one of the major selling points...