this post was submitted on 03 Jun 2026
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11
The brands that Australians are now hating on, and why (www.theage.com.au)
submitted 9 hours ago by randomname@scribe.disroot.org to c/australia@aussie.zone
4 comments fedilink hide all child comments
 

Archived version

It is clearly thematic that we trust the brands of physical stores. No surprise that Bunnings and Aldi rank one and two respectively. But they are also in the company of retail peers including Kmart, Apple, Big W, Myer, JB Hi-Fi and Australia Post inside the top 10 for trust.

10 most trusted brands (Source: Roy Morgan)

  1. Bunnings
  2. Aldi
  3. Kmart
  4. Commonwealth Bank
  5. Apple
  6. Big W
  7. Myer
  8. Toyota
  9. JB Hi-Fi
  10. Australia Post

===

The remainder of the brands that comprise the 10 least trusted brands are less about the industry in which they sit and have more aberrant reasons for their inclusion.

10 least trusted brands (Source: Roy Morgan)

  1. Optus
  2. Facebook (Meta)
  3. Temu
  4. Woolworths
  5. Coles
  6. Tesla
  7. Qantas
  8. Telstra
  9. Shein
  10. X (formerly Twitter)
top 4 comments
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[–] Catfish@aussie.zone 1 points 4 hours ago

Partner has had the living fuck abused out of them by both HammerBarn and Post. Awful organisations, but hard to avoid. Extra fun we now turn up on the camera system as to be followed around by bumbling fools who couldn't hide in a blackoutroom.

[–] PDFuego@aussie.zone 5 points 7 hours ago

Big W good, Woolworths bad. Alright.

This list just proves to me that I have no idea what's going on in other people's heads.

[–] MisterFrog@aussie.zone 3 points 7 hours ago

How is Australia Post below the other 9 on the list?

People are deep in Bunnings advertising, damn.

Optus being the worst definitely checks out though

[–] IAmYouButYouDontKnowYet@reddthat.com 1 points 7 hours ago* (last edited 7 hours ago)

Transcend from hating the individuals or companies to hating the lifestyle culture that helped create them. Go after the cause. Otherwise they will keep coming back.