The wet dream for big tech has been to get people to pay subscription fees for compute, just like businesses do for cloud hosting. They tried with Stadia to get people to play games hosted in the cloud, but that was never going to fly.
With the compute demands of AI (which is comparable to a AAA game except for the largest models), they dont want to make the same mistake and let you have the compute. They see this as an oppurtunity for subscription fees for the earth.
The fact that we cant get hardware for a reasonable price is an added bonus to this plan.
All of this only works of everyone subscribes to this shit. Businesses will, because its just easier to manage it. Consumers though should not give in. If you want to run an agent, use a small local model.
The best thing that can be done is to make local open source agents and models approachable for regular users. Right now, they arent.