this post was submitted on 15 Feb 2026
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Instead of discarding stock, companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse.

The ban on destruction of unsold apparel, clothing accessories and footwear and the derogations will apply to large companies from 19 July 2026. Medium-sized companies are expected to follow in 2030. The rules on disclosure under the ESPR already apply to large companies and will also apply to medium-sized companies in 2030.

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[–] Ibisalt@lemmy.world 30 points 15 hours ago* (last edited 15 hours ago) (5 children)

yeah.. they just gonna ship it to a 3rd world country...tag it as "humanitarian help" where this shit gets dumped on a beautiful beach, suffocating sea turtle babies.

[–] AnUnusualRelic@lemmy.world 3 points 2 hours ago

But that turtle looked cold!

[–] Mpatch@lemmy.world 1 points 1 hour ago

I hope so because then I can hire a bunch of 3rd world children for 50 cents per month to gather up, match, repackage, and export to North America to re sell in sketchy ass discount liquidation stores in run down strip malls. Every 100k pair of pumas comes with one free baby sea turtle.... hell, if sales are fast enough it might even still be alive.

[–] Virtvirt588@lemmy.world 1 points 1 hour ago

While a ban may make sense on paper, it doesn't take into consideration that fast fashion is literally designed to last a couple of days. If only the production of fast fashion was more regulated..

[–] vane@lemmy.world 3 points 3 hours ago

No need for 3rd world country, Ukraine is enough. There is war there so humanitarian help is just fine.

[–] alphabethunter@lemmy.world 6 points 11 hours ago (1 children)

It will all just get dumped in the Atacama desert, like they already do. Every year tons of fast fashion wearables get dumped there.

[–] yucandu@lemmy.world 38 points 23 hours ago (1 children)

Why is the EU the best government in the world?

[–] leftzero@lemmy.dbzer0.com 61 points 23 hours ago (1 children)
[–] yucandu@lemmy.world 34 points 22 hours ago (1 children)
[–] boonhet@sopuli.xyz 9 points 15 hours ago (1 children)

The implication here seems to be that the EU is shitty too, just less shitty. Which I kinda agree with, they try to push through nasty shit like chat control, link tax and whatever. But it's nice to sometimes have human interest ahead of corporate ones still.

[–] Alaknar@sopuli.xyz 6 points 10 hours ago

Which I kinda agree with, they try to push through nasty shit like chat control, link tax and whatever.

The EU government isn't a single person doing all this. There's a bunch of blocs with hundreds of people in them.

Shitty idea comes in, gets lobbied, talked about, then voted on. Not all shitty ideas get through, even if they get massive media attention.

[–] Obi@sopuli.xyz 90 points 1 day ago (1 children)
[–] Thedogdrinkscoffee@lemmy.ca 36 points 1 day ago (2 children)

Where's the economist with the free market nonsense?

[–] Brainsploosh@lemmy.world 5 points 15 hours ago

Delayed due to ICE and/or protests, or maybe they're out trying to drum up a bribe inb4 being sued by the satsuma in charge.

[–] Lembot_0006@programming.dev 19 points 1 day ago

Somewhere in the USA, why?

[–] ThePantser@sh.itjust.works 54 points 1 day ago (1 children)

This will definitely give the knockoffs a boost. But fuck these wasteful companies that destroy excess just to pump up their prices from scarcity.

[–] OwOarchist@pawb.social 31 points 1 day ago (2 children)

I don't know if it's necessarily that malicious.

Just ... if your store ordered a lot of a certain clothing item, assuming it would sell well, but then it didn't sell well, what do you do with it? If you leave it on the store shelves, it's taking up valuable retail space that could be better utilized for displaying and selling something people actually want. Storing it in some back room isn't going to work well -- that will build up over time and you'll end up having a whole warehouse of unwanted clothing.

Option 1: The right thing to do would be to put those items on sale/discount until they do sell. All the way down to free if you have to. But some stores think that would 'cheapen their brand', and most stores don't want you to buy something at a steep discount if it means you'll no longer buy a similar item for full price.

Option 2: You could send the unsold stock off to a discount/outlet retailer and let them sell it at a discount ... if you even have such a company anywhere around. Or you donate it to some charity for a tax writeoff. But then there's the expense of actually getting it there.

Option 3: You could send unsold stock back to the manufacturer ... but that would be expensive shipping and the manufacturer usually doesn't want it back, which is why nobody does this.

Option 4: You destroy it and/or just toss it in the dumpster out back. Cheap, fast, and easy.

Hopefully, making Option 4 illegal will make Options 1 and 2 more appealing.

[–] then_three_more@lemmy.world 19 points 1 day ago

you donate it to some charity for a tax writeoff. But then there's the expense of actually getting it there.

Working for a food retailer I can tell you that charities are more than happy to collect. So, no transport cost isn't a real argument.

Process is, Store doesn't sell > sends back to distribution centre using the lorry that delivered new stock so lorry isn't running empty > charity arranes collection from distribution centre.

[–] LavaPlanet@sh.itjust.works 27 points 1 day ago (1 children)

It's so very kind of you to imagine good will behind their motives. I am very sorry to inform you that is incorrect, they very much don't want their clothes available in charities or even discounted, because it cheapens their brand overall. It's malicious, as all capitalism, inherently, is. They don't want "poor" people wearing their brands. They would rather take a loss, than sell the item at discount, they very much have infrastructure available to afford other avenues, they choose not to, because scarcity invokes a higher price on their product. Plus the status of high prices, keeps a ratio of higher price per product, which means a higher profit margin per product, the item probably costs them 5c to make, they sell it for hundreds, what they most want is to protect that margin, if their last season stock were available at half price, anywhere, people en masse would just buy last seasons stock. Destroying it, even though they make a massive loss by doing that, protects their future profits.

[–] turboSnail@piefed.europe.pub 17 points 1 day ago* (last edited 1 day ago) (2 children)

Here's an idea. Instead of having artificial scarcity, they could have actual scarcity. Don't manufacture 10 000 super fancy shirts. Make only 500. They will run out sooner than anyone wants, you'll still make absurd profits and customers are left wanting more. When the next season rolls around, you make 500 of the same shirt, but in a different color. Charge 2x more than last time, but you'll be able to sell them anyway now that people know how fast they disappeared last time.

Side note: Making stuff to feed the vanity of millionaires is revolting, but at least this way it doesn't have to be so wasteful.

[–] Kraven_the_Hunter@lemmy.dbzer0.com 2 points 2 hours ago (1 children)

But see, if I order 10,000 I get the bulk price of $5 each. If I only order 500 then they will cost the seller $40 each. Of course this effect can be minimized with annual volume commitments where a miss means that you simply pay your supplier the difference.

The reality is that the normal situation will not be a difference as stark as this example, but some form of it exists.

[–] turboSnail@piefed.europe.pub 1 points 1 hour ago

And the decision is always guided by greed and complete disregard for sustainability.

[–] RandomStranger@piefed.social 2 points 4 hours ago (1 children)

Isn't that exactly what artificial scarcity is? Limited stock for the sake of limiting it, not due to actual supply/demand.

[–] turboSnail@piefed.europe.pub 2 points 1 hour ago

Yeah, I guess we need a third category then. What they’re currently doing involves overproduction at first, but that is later turned into artificial scarcity by destroying the products. How’s “extra wasteful, diabolical scarcity” for a term?

[–] Tanoh@lemmy.world 11 points 22 hours ago (1 children)

Won't the companies doing it create another company outside EU and then sell all their extra stock to them for €1, and then let them destroy it? There is no law you have to sell at a certain price.

Seems like a good idea, but I can't imagine it will work.

[–] JohnEdwa@sopuli.xyz 9 points 16 hours ago* (last edited 16 hours ago)

Currently, a lot of the discarding is done by individual shops/resellers. I know of a few instances where basically all customer returns and unsold merchandise was slashed at the orders of the manufacturer to make them unusable, and then thrown in the bin.

If that is made illegal and everything would have to be returned, stored, processed and then sent somewhere else anyway, the chance that it's going to end up with destruction greatly diminishes - opening that outlet section/shop or selling them to a local outlet company suddenly makes a lot more finacial sense.

[–] palordrolap@fedia.io 12 points 1 day ago (1 children)

So now they'll dump it in a warehouse somewhere and raise prices to pay rent on that warehouse like all good scam recycling companies do.

And they'll tell the EU that they're waiting for an opportunity to sell it but that hasn't arisen yet. And thus, by and large, they won't change how they operate.

[–] BarbecueCowboy@lemmy.dbzer0.com 7 points 19 hours ago

The key is that you still dump it in that warehouse but then when that warehouse is full you do actually sell it to a shell company who isn't going to bother with oversight and they ignore it until it catches fire or is otherwise destroyed or somehow become someone else's burden, then they collect the insurance money... maybe with more shenanigans, but problem is solved.

Companies do it with dangerous chemicals that are burdensome to dispose of all the time.