OK, I was going to say that's kinda pricey compared to Lenovo or Dell, but the size! 12"? That's like my 15 year old Lenovo X61! Wow, nice.
That's a reasonable price for something that compact.
My current Lenovo X is nice, light, thin, but I miss having a narrower machine. Yes, I get less screen, but it feels more portable, like an actual notebook.