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BrewDog sells Scottish ‘rewilding’ estate it bought only five years ago (www.theguardian.com)

submitted 2 months ago by GreyShuck@feddit.uk to c/nature@feddit.uk

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BrewDog sells Scottish ‘rewilding’ estate it bought only five years ago

Latest disposal by ‘punk’ beer company follows £37m loss and closure of 10 pubs Severin Carrell Scotland editor Thu 2 Oct 2025 17.24 BST

BrewDog has sold a Highlands rewilding estate it bought with great fanfare in 2020 after posting losses last year of £37m on its beer businesses.

The company paid £8.8m for Kinrara near Aviemore and pledged it would plant millions of trees on 50 sq km of land, initially telling customers the project would be partly funded by sales of its Lost Forest beer.

It retracted many of its original claims, admitting the estate was smaller, at 37 sq km, and the tree-planting area smaller still. It would never have soaked up the 550,000 tonnes of CO2 every year that it originally claimed but a maximum of 1m tonnes in 100 years.

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[–] OrlandoDoom@feddit.uk 20 points 2 months ago (1 children)

Please stop calling them punk, they ain't that.

[–] sauerkrautsaul@lemmus.org 4 points 2 months ago

but its written right on the can!!!!!!

[–] Zombie@feddit.uk 10 points 2 months ago

Would this be the estate where they managed to get over half a million £s from the Scottish government to plant what is essentially a plantation "forest" and then over half of all trees planted died?

https://www.heraldscotland.com/news/24263882.brewdogs-dead-trees-trigger-calls-change-grants/

Fucking tossers. They care not for nature, only marketing and profit. It was a marketing stunt to get government money, public goodwill, and ultimately greater beer sales.

Good riddance to them and their shite rewilding.