DeGoogle - Canada

(bold mine)

The Atlantic reports some YouTube users noticed their uploaded videos have since "been subtly augmented, their appearance changing without their creators doing anything..."

"For creators who want to differentiate themselves from the new synthetic content, YouTube seems interested in making the job harder."

YouTube didn't tell me what motivated its experiment, but some people suspect that it has to do with creating a more uniform aesthetic across the platform. As one YouTube commenter wrote: "They're training us, the audience, to get used to the AI look and eventually view it as normal."

Google isn't the only company rushing to mix AI-generated content into its platforms. Meta encourages users to create and publish their own AI chatbots on Facebook and Instagram using the company's "AI Studio" tool. Last December, Meta's vice president of product for generative AI told the Financial Times that "we expect these AIs to actually, over time, exist on our platforms, kind of in the same way that [human] accounts do...."

This is an odd turn for "social" media to take. Platforms that are supposedly based on the idea of connecting people with one another, or at least sharing experiences and performances — YouTube's slogan until 2013 was "Broadcast Yourself" — now seem focused on getting us to consume impersonal, algorithmic gruel.