Amazon really replaces so many webshops in many countries. And after taking over the webshop market, they start copying products that sell well on the platform.
I'm so happy that here in the Netherlands, they still are a small player that has to compete with the other stores. And in the cloud market we at least have Azure, Google Cloud, IBM Cloud and some other that really compete with them. Even in the tech sector, we see more and more companies just reselling services provided by Amazon (but with added value, by making it easier to use them).