It sounds like it's still too early to know for sure. But what I picked up was a desire to bring Commodore makers under an umbrella where they can freely use the actual Commodore name and logo for their products. It could fizzle out or it could be amazing. I hope it's the latter. Anything is better than it just sitting in some VC's trademark portfolio, unused.
this post was submitted on 09 Jun 2025
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This comment sums it up pretty well:
"If you watch the video you will understand the title is a bit of a clickbait. He is not buying Commodore, he wants to deal to get cheaper licensing fees for whoever wishes to use the Commodore name. For example Ultimate64 could become the official Commodore FPGA board. I don’t see this changing anything to be honest. Unless this will mean that we can buy a brand new C64 based on Ultimate64 (with case, keyboard, keycaps etc) at a sub 200€ with VAT price. Which I doubt."
If you watch to the end, you'll see there is an offer to buy the holding company. Even in the thread link you posted someone says this and the poster of the comment pasted above actually says, "my bad l got bored and didn't watch to the end" or such.
True. And the comments after that agree that the main point still stands.