I would say heat and light are the two big things pepper plants love.
I put some pre-seeds into the a raised box 30 days ago, and they are 3x that size easily. I'm in an 8b flipping 7a though. Lots of light throughout the day, but cold temps at night now which is unheard of for this area.
These plants thrived during the hot days though. Some even started fruiting when too low to the ground.
If these aren't in direct sunlight for 6+ hours a day with 70F or better temps, they will be on the smaller side. Maybe consider getting a heat mat if they aren't ready for the outside environment yet.