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Temu Unseats Allegro as Poland’s Top E-Commerce Platform (www.bloomberg.com)

submitted 8 months ago by misk@sopuli.xyz to c/polska@sopuli.xyz

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Temu has become the most visited e-commerce platform in Poland, dethroning local marketplace Allegro.eu SA after two years of expansion fueled by lavish spending on marketing.

The Chinese giant owned by PDD Holdings Inc. had 18.1 million real users in Poland in March, compared with 17.8 million for Allegro, according to research company Gemius Mediapanel. It’s the first time the Polish incumbent has been overtaken by its rivals, even as Allegro’s clients spend twice more time on its website and mobile app than Temu’s customers.

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