this post was submitted on 25 Feb 2026
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Bezos explicitly undercut the competition for years to drive all of the competition out of business. Amazon took as much time from 1997-2016 to make as much profit as they did in 2017, which is also (not) coincidentally when they hit peak market saturation and were able to start raising their prices.
So what you're talking about was real, but it wasn't like, "back when Amazon was good", they were just preparing for what they are now. Having a huge monopoly on just about everything has always been their win condition, and they're no where near done winning.
AKA the Walmart method.
And that is why I no longer buy anything from them. I'm just embarrassed it took me as long as it did to realize what they were really doing.
The frustrating thing is we can't boycott AWS since so many of the sites we use run on it. But yes, we absolutely shouldn't buy things through Amazon or any of the other web stores Amazon owns.
I try to use eBay as an alternative, though i find every 3-4 orders i place there, i get one in an Amazon box that by all rights appears to have been shipped by Amazon. I swear people are drop-shipping stuff from Amazon to their eBay buyers.
They are doing exactly that for a sometimes hefty markup. I got something like that with a gift receipt, so ultra lazy, looked up the item and it was $11 cheaper. Like that totally defeats the purpose of going elsewhere.
I reported the seller then returned it.
They are. If it has free returns and thousands of feedback it’s probably a drop shipper. Return it and use the eBay label it ends up costing them money.
Go figure the margins are that thin.
I have often wondered whether targeted internet boycott days would shake up AWS, but I don't know enough about their billing structure to run the numbers to see how much that would dig into AWS profits + how much of their income is flat subscription fees vs. billing on number of calls and haven't had a chance to dig into it yet.
You would basically have to convince a few hundred million people to not use the internet for months at a time with out a single percentage of them breaking the boycott to actually even start to hit aws.
Countless things have to start failing before aws even starts to feel it since it's not a consumer product. You basically have the drive all the companies using it to near bankruptcy so they can't afford to pay for aws anymore.
Frustrating, but I appreciate your answer; thank you.
Use vercel instead
/s
You can't really compare online book retailer Amazon to global online marketplace Amazon. Your underlying point is still mostly correct, but I would exclude the years that they were primarily focused on books. From my lived memory they didn't really become the online retail juggernaut until a few years after the launch of Prime. Free shipping turned them into what it is today. So maybe the best comparison would be from like 2006-2016? Or maybe I'm wrong and the distinction isn't necessary. Idk. I'm just trying to foster conversation
Yeah, I remember Amazon the book store. I still had my mom take me to the local bookstores, cause I knew them and the people, so I was comfortable lol. I remember when Prime launched. I don't think anyone was expecting that, at the time. Free 2-day shipping on so many products was insane. And all for $89?/yr? Especially, when everywhere else online charged anywhere from $5-10. It was truly the Walmart of the online world. They ate shipping costs, which killed them, and put hurt their competition until AWS became such a powerhouse and they had a monopoly on online marketplaces.
That's what's crazy to me, they survived the dot com crash and were so diversified that I have no idea how they stayed afloat. I would think that all of the combined expenses across all of their ventures without a true cash cow would sink them. Instead they survived and became the trash heap of consumer rights violations that they are.
The reason Amazon survived is because they WEREN'T running a dozen different ventures. They were an online bookstore and people kept buying books. Amazon benefited from the crash because that was when they started buying up servers to build AWS. Prime was just free 2 day shipping on books when it launched.