If you’re anything like my parents, you probably wouldn’t even understand most of the content that floods my social media, no matter how hard I try to avoid it.
Here’s a recent example from Instagram: “Do y’all females ever tell ur homegirls ‘Sis chill you letting too many dudes hit?’” Essentially, that means: “Women – do you ever tell your girlfriends that they’re whores and need to stop letting so many guys fuck them?” The reel, posted by a 19-year-old man, appeared on my Instagram feed without me wanting to see it, or ever interacting with any other similar content. The comments that followed were pure misogyny. “Women see body count as a leaderboard and they try to outdo each other,” was one of them. Translation: all women are competitively promiscuous.
Consider the use of the word “female” in these posts. It is not a neutral term here, it is a term of abuse. It’s used by teenage boys to degrade us and equate us to animals. Boys are never described as “males”, but girls are always “females” – the equivalent of sows or calves, creatures that are less than human. We’re also “thots” (whores), “community pussy” and “bops”. “Bop” stands for “been over passed” and is a derogatory term used by boys to refer to a girl they’ve decided has been “passed around” or had too much sex. Sexual equality has ceased to exist online. It’s absolutely fine for boys to have sex, but when girls do, they are called worthless and referred to as objects. “When community pussy tries to insult me, I just want to beat that bitch up.” That’s a message I saw on TikTok.
I’m a 15-year-old schoolgirl and like most teenagers I spend a fair portion of my spare time on social media, often scrolling through short-form videos on apps such as Instagram or TikTok. All of my friends use those apps, and many spend multiple hours a day on them. I actively try to avoid online misogyny, but I am met with it incessantly whenever I open my mainstream social media apps. It only takes a few minutes before there’s subtle or overt misogyny, such as comment sections on a girl’s post filled with remarks about her body, videos made by men or boys captioned with a degrading joke, and even topics such as domestic violence or rape, trivialised and laughed about.
Right, I think there is very few people actively trying to rage bait others. Sure there are some trolls but the problem at scale is rather blind metrics. There are instead very number smart people, PhDs in machine learning, economics, etc who are brilliant at tweaking mechanisms in order to make a number, e.g. engagement, keep on going up. They might take a benign example, e.g a cooking recipe, and split the audience between more critical vs more positive. They noticed that indeed when they do so, when they artificially create affinity groups, people do reply/like/etc more. They then generalize that technique to other features (e.g. gender, age, etc), run it again at scale, show their project manager that indeed engagement increases and they get a promotion. They have literally no idea of the damage they make, they might in fact actively do their best to ignore the negative side effect.
Number goes up, users get depressed, profit is what matters in this inhumane medium.