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There's also a commercial logic and interest to that, maintaining the brand of the state as a tourist destination, where unmarred natural beauty is seen as an economic commons, and the lack of billboards being something that people may be indirectly willing to pay for. Pictures of the state that do not feature billboards are themselves advertisements for its local businesses.
You have people who find ads annoying in themselves and would have a positive attitude towards some ban or another, but these people aren't especially organized or informed about it. It's only actually getting done when this aligns with economic actors who stand to benefit, and probably inevitable that whatever shape an advertising ban takes will have been crafted with the advancement of some particular business interest in mind.