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And that's part of the issue; this assumes that we've somehow come to a consensus on what 'ads' are, or which are 'bad'. I can get behind getting rid of obtrusive ads, such as pop-ups and video interruptions, but I also actually like billboard advertisements (As long as they are in locations that respect what's around them, are legible from a distance (not wordy, I'm trying to drive!), and don't have eye-searing lights). When I travel, billboards often bring us to some interesting locations we may not have thought of before.
Personally, I'd look at making policies restricting "obtrusive advertising". I don't mind the advertising, I mind the delivery.