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Gaza is almost certainly not the only reason. We also have Latinos for Trump, the Right Wing Podcast pipeline, endemic sexism, and endemic racism to thank.
Expanding on the Latinos for Trump thing, lots of white liberals seem to be shocked at the levels of rightwing support from the Latino population. They speculate (wrongly) that it's due to Cubans in Florida; and while that group does support the right, it's not because they remember their time in Cuba and hold a grudge against communism.
No, the issue is one that has been around a long time now and has been completely ignored because most people don't speak Spanish. Almost all mainstream Spanish media, from shows, to news, to social media has been far, far, FAR right for decades now. Like, it makes Fox News look like MSNBC.
And the language barrier is a 2 part issue. Not only are English speaking liberals completely unaware of how bad the propaganda is, but people that are only fluent in Spanish don't hear any alternatives. All they get is the propaganda, there are no other sources. You tell them about the horrible stuff Trump or the GOP has done and they look at you with a blank face. They don't hear about it, because it's never reported for them. And people on Spanish social media tend not to talk about it for the same reason.
The rot is deep. Very deep. Telemundo and Univision have completely fucked the Latino populace by hiding reality from them and pushing pro-billionaire messaging.
Aside from that, they know they have a captive audience for many of their viewers, who are unable to go fact check them by consulting English-media. This is true for monolingual Spanish speakers, but also for many folks who have learned enough English to get by in their day-to-day lives, but who are not comfortable following or discussing something more complex like politics in English.
Pretty much every time I would watch the news with my mother-in-law, if they had an interview or clip from a politician dub over into Spanish, I'd catch them engaging in some fuckery with their translations. Either they would deliberately omit parts of what was said to make the translated part sound worse, or they would choose key words where they would pick a translation that is related to a more accurate word for the English word spoken, but with a much more negative connotation to it.
They'd also ignore when right-wing conspiracy theories get debunked in English, and just keep on pushing them for months after they'd been discredited with no mention of this fact, as though they were widely held, mainstream beliefs.
Then again, white Americans who don't interact with either group very much seem to consider all Latino and Black Americans as two monolithic voting blocks, ignoring the reality of the many different cultures, national backgrounds and ethnicities that comprise either group. Lots of white people just think of them as solid, unreachable Democratic voters, for some reason. There are plenty of people in either group who the Democrats can't reach, because despite agreeing with the rest of a Democrat or Progressive platforms, they hold deeply conservative religious or cultural beliefs on abortion and sexuality. Like, I hear people saying "¡Maricón!" on the daily more often than I heard edgy kids dropping the f-word on the middle school playground back in the day, and nobody bats an eye because rampant homophobia is still a cultural given in a lot of places, unfortunately. If you actually interact with any people of color on a regular basis, it's probably not as surprising to see how the right can pull in greater numbers of POC by playing to the right themes for those deeply held views and prejudices.
Thank you for providing this insight. My grandparents did not speak English, I can only imagine that they were similarly disinformed by the limited access to media from their native tongue.
Very few people voted for Trump. He didn't win.
Stop blaming voters and focus on fixing the voting system.
What? Trump has the second and fourth most votes in history in the US, plenty of people voted for him. That's literally the problem, that 77 million people could sign up up vote for this guy post covid fuck up.
What percent is that?
It's low as fuck. Almost everyone hates him.
That's true, especially right now. His polling numbers are like post covid low right now.
So breaking down 2024 (I'm not gonna use exact numbers for brevity, but the percentages are), let's call the population of the US around 340 million. Like 73% of the people who can vote were registered to vote in that election, 170+ million people. Only 65% of eligible voters either voted or had their votes counted (there was verifiable voter suppression and vote destruction, in addition to the billionaire doing illegal voter manipulation), around 150+ million.
Kamala got just over 48% of of those votes 75+ million, Trump got just under 50% with 77+ million. So at the end of the day Trump won with 31% of the total number of eligible voters and Kamala lost with 30%.
So yeah in the grand scheme of things not even close to a majority of people and only a very small plurality of voters got Trump in office the second time. It's also useful to note turnout in 2020 and 2024 were record high percentages of eligible voters voting (the former beating 1908, and the latter tied 1968).
Sources:
https://en.wikipedia.org/wiki/Voter_turnout_in_United_States_presidential_elections
https://www.census.gov/newsroom/press-releases/2025/2024-presidential-election-voting-registration-tables.html
https://www.pewresearch.org/politics/2025/06/26/voter-turnout-2020-2024/
Yes, if the US was a democracy that allowed a progressive candidate to run a normal race, they would win by a landslide.
Few people are moved by milk toast centrists nor far right fascists.
Also true.
Bruh he won the popular vote.
Because there was no progressive candidate at the debates
Based on his track record if I only viewed things through the lens of "What can you do for me?" then Trump should have lost. His first term was a travesty and the COVID lack of response a showing of his incompetence. But some of those voters still voted for him despite this and it confounds me how.
His name was on the checks that went out. It created a positive association that people didn't forget, but they did their best to shove everything that happened for the 2-3 years it was really really bad down the memory hole. Just to maintain their sanity.
Several things happened. One, he picked the most vulnerable swing states and focused on those, and delivered exactly the message people wanted to hear. Second, Harris in those same states instead of telling people what they wanted to hear, told them she wasn't trump, and paraded out unpopular conservatives to try to swing right leaning voters her direction. Instead of finding a massage to give people a good reason to vote for her, she leaned pretty hard on "well have you seen this other guy??"
People crave motion and action. So in those few states she got her ass handed to her. The rest of the country largely voted along the lines it always has. Democrats learned nothing from Obama's victory or Clinton's loss, they thought they'd successfully turned the tide after Biden swept up a fucking disaster and then went on to make a half hearted attempt at badly needed though still unpopular debt relief. Then he took too much cold medicine before a debate and got his ass handed to him.
Most people aren't thinking much beyond the roof over their head and the food on their table. If Democrats can't make those two things easier, the guys with a bad plan looks better than the guys without one at all.
I think that American society is still much more misogynist and racist than we realize. I don't like it, but I think that if the Dems had done most everything exactly the same except had given the nomination to a straight, white male, then Trump would not have won. Between this and GOP vote stealing, that is how Trump won. Otherwise, the dumpster fire that was Trump's first admin would have guaranteed that he lost in 2024. I don't know what else explains it except some combination of misogyny, racism, and vote-counting shenanigans.