this post was submitted on 16 Feb 2026
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But that's the point. If it tastes the same to everyone but those who make it their obsession, it's got nothing to do with not caring. Whether you can afford to drop $1000 on a cheese wheel or not doesn't factor into it.
Cheese isn't branding and marketing, it's coagulated milk. If a "counterfeiter" has figured out how to make the same cheese then they're not making counterfeit cheese, they're making the same cheese without the monopoly, branding, and price gouging.
The very thing capitalism is supposed to reward, but doesn't in the bastardised protectionist form that exists in reality.
Why should consumers care about the financial exploitation of a monopoly? Restaurants that buy this regularly will happily buy a $500 wheel from someone else if it tastes the same to everyone but the snobbiest of cheese snobs, I'm sure.
This is DRM for physical products because they want to protect their monopoly and monopolistic prices.