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This Depression Awareness Ad (Look Closer) (i.redd.it)

submitted 1 day ago by Cattail@lemmy.world to c/interestingasfuck@lemmy.world

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[–] p0q@sh.itjust.works 33 points 1 day ago (2 children)

This is a well thought out, poignant ad. I love it.

Unfortunately it wouldn't be understood by most Americans. I just showed this to my wife and she gave a blank stare. "I don't get it." And we have family members who fit this!!!

[–] tiramichu@sh.itjust.works 3 points 14 hours ago* (last edited 14 hours ago)

Maybe that's not a bad thing.

The way the ad subverts your expectations and forces you to reach the conclusion yourself is a barrier to some, but also what makes it so special.

Things we figure out for ourselves are way more memorable than things we are simply told.

Perhaps not everyone gets it, but it has a far stronger impact on the people who do. For an ad meant to challenge expectations and change minds, that's mission accomplished.