this post was submitted on 05 Jan 2026
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That's already happening. I've seen a few news stories investigating surge pricing through Instacart. Both Instacart and the stores, like Target, deny being responsible for the dynamic pricing
The prices are even based on the individual user. One person will be given a higher price for the exact same loaf of bread because the algorithm determines they'd be more likely to pay it. It'll be interesting to see the effect that has on labor force morale. What's the point of "working hard"* to earn more money if you're just going to be charged more for things?
*Adding quotes and an asterisk to working hard because in many cases hard work isn't what earns you more money. The hardest I've ever worked was in kitchens for near minimum wage