I happened to notice the 'Coles Plus Saver' on the Coles site today.
For those unaware: it's $7 a month, and it gives you 10% off, up to $50, on one shop per calendar month. (It looks to be completely separate from 'Coles Plus', btw, which is $19 a month and makes all deliveries free.)
Obviously you've got to average $70 in orders per month to make it worthwhile, but is there any other catch?
How do they make money on it? Does it actually increase people's monthly spend with Coles? Or do they just rely on people forgetting about the discount or saving it for a bigger shop that they don't get around to?
One thing that might be a catch is that it looks like you've got to sign up for FlyBuys and link it to the account. I don't have a FlyBuys account, so I'm not aware of what exactly you're signing away with it, but I would have thought Coles would be getting all your data anyway just with online ordering. Does FlyBuys membership give them permission to sell your purchasing data to third parties, or otherwise use it differently?
Did you ever sign up for this? I'm curious to hear about your experience if you did. I have recently completed a year of using the Woolworths equivalent, Everyday Extra, and saved around $622 in 12 months for a couple through combined use of the monthly 10% discount, bonus points and regular use of 4% discounted Woolworths gift cards (accessed through my insurance provider). I paid $35 because I signed up through a sale, but at the standard rate of $70 it would equate to savings of around $587 for the year. In my opinion it's well worth it if you plan your shops, particularly if you mostly buy home-brand products because they are basically the same price everywhere and generally don't go on sale.
No, I never did sign up for it, even though I've overwhelmingly shopped at Coles since I posted this and surely would have saved some money!
Thanks for the reminder to take another look at it. Glad to hear you've had a positive experience with the Woolies version!
I think both now give the option of paying monthly so you could give it a test run and see if you can make it work.