this post was submitted on 31 Dec 2025
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I think i've still never been more impressed by a program name since. you're literally "Burning ROM"...
Nero Burning ROM .. such a good name ah
Oh my God
Right, only took me almost twenty years too
I'm so fucking impressed, and simultaneously I feel like a dumbass for never getting it
Oh, like Rome.
On the mac, there was Toast (it burns), and Nero had an ad that said that they "Eat Toast for Breakfast."
What a great era for software branding.
The naming is one thing I legitimately like about the whole Linux/GNU/FOSS world.
Things are still named by nerds/enthusiasts who have some spark of joy and fun left in their hearts. Could you imagine a sanitized corporate software product released today with a name that directly refers to the established product it is meant to displace?
For example, things like GNU's Not Unix or my favorite remotely accessible text/terminal based email client I used around the turn of the century, PINE Is Not Elm.
Then you get fun second-order software names like GIMP, too.
It's all so preferable to the commercial software branding world where even though the visual presentation is extremely samey (everybody switching to the same popular boring fonts and removing logos/artwork), the actual brands are often made up silly words that are easy to get the domain name and the social handles for.
Be sure to follow BONTO! on all your favorite trillion dollar propaganda and surveillance platforms!
Corporate word processing software: Word
Apple’s photo management software: Photos
DUDE