Firefox

First: Every product we build must give people agency in how it works. Privacy, data use, and AI must be clear and understandable. Controls must be simple. AI should always be a choice — something people can easily turn off. People should know why a feature works the way it does and what value they get from it. Second: our business model must align with trust. We will grow through transparent monetization that people recognize and value. Third: Firefox will grow from a browser into a broader ecosystem of trusted software. Firefox will remain our anchor. It will evolve into a modern AI browser and support a portfolio of new and trusted software additions.

Are the first and third points not contradicting? Having control over AI in the browser means that the browser cannot be AI first. Maybe they need to step back and look at their core audience and a shifting user preference for less big tech and more control.

I think the biggest thing that they can do is look at what the Firefox forks are doing and try and implement the features that led to people leaving. I'm using Zen not only for the addition features and UI elements it brings, but also the things that it chooses not to include.

They can also look at what IronFox and LibreWolf do to create a new built in profile that maximizes privacy and security trading off convenience.

Finally, they have failed to capture new users when google is blocking ad blockers. When you have a smaller market share you need to take advantage of your competitor's mistakes.