this post was submitted on 29 Nov 2025
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I use Perplexity for most of my searches. Not because of ads (I have robust adblocking to the point that I’m genuinely gobsmacked whenever I’m in a situation where I can’t browse any other way, like on someone else’s machine), but because of third-party SEO and first-party paid-for search results. Perplexity is far from flawless, but unlike google, Bing, etc. and the engines which rely on them (DuckDuckGo is Bing, for example), it’s actually designed to return you the answer to your question.
We can discuss the exact meaning of “ads” and whether the paid-for search results count. I’d say they’re similar but with subtle differences. And it’s not what’s being suggested for ChatGPT here, although for over a year now I’ve been suggesting that the AI-equivalent of SEO & paid-for search results is where we’re headed.