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Some amount of that is literal psyops. Every major country is intentionally trying to cause at least some division in their geopolitical rivals. There's also internal psyops where governments will try to fracture any movements that might cause political change. At a smaller level, there's echo chambers built by people that are already sucked into an ideology, hoping to propagate that ideology. This recent thread that had simple biological truth downvoted to hell is an example:
https://sh.itjust.works/post/50387688/22307005
All in all it's not new though, it's just gotten more efficient. https://en.wikipedia.org/wiki/Yellow_journalism is one example of how it's always been this way. Isaac Asimov also had a pithy quote:
When you have your basic needs met and aren't starving to death, you can afford to be irrational and embrace comforting lies. It's just the human condition.