Valve unveiled the new Steam Machine earlier this week, and it's cute (if you're into cubes, anyway). But it's not exactly a powerhouse machine: PC Gamer hardware editor Jacob Ridley, who understands this stuff far better than I ever will, called it "fairly underpowered," noting that it rocks just a 200 watt power supply—a fraction of the PSUs in most gaming rigs. A good friend of mine, a longtime PC gamer, asked me, "Why the hell would I ever want something like this?" My answer, simply, was, "You wouldn't."
But that, according to Larian director of publishing Michael Douse (and I agree wholeheartedly on this) is entirely the point. Valve isn't coming for committed PC gamers who know what they're doing and want the lights to dim when they fire up their tabletop fusion reactors. It's gunning for people who want Steam games on the TV without any dicking around.
"Valve are probably betting on the fact that anyone who wants more demanding PC hardware on their TV is part of the audience who know how to turn any PC into a Steam Machine," Douse, always quick with a well-considered opinion, wrote on X. "Genuinely no point making a high-spec Steam Machine
I thought that's the steam frame (index pricing for the full set was also $1k)
https://arstechnica.com/gaming/2025/11/are-you-ready-for-a-1000-steam-machine-some-analysts-think-you-should-be/
This is the article I read yesterday that I got that figure from, and it does say there is a wide range of speculation. But a lot is going to depend on the price
They did sell the Steam Deck initially at a loss (Gaben was even quoted as saying the price point was "painful"), so I'd suspect it'd be a similar story here with production at scale lowering the cost to Valve over the sales lifetime.
I wonder if that loss is just over the production cost, or the total cost? They put a lot of time and effort into prototyping.
I'm not sure what price point they could have sold it at that would have actually covered the years of development.
I think Valve never had intentions of making profit with its hardware division (Probably why they have a 2-year warranty and don't mind hardware returns that much). They just don't want total loss leaders ala Costco Hot Dog, so are trying to find a good balance.
"We don't want people to think we're getting into hardware because we want to make a ton of money, because hardware is traditionally a low-margin, crappy business. We believe that in order to push the company's platforms forward we need to design hardware that brings better experiences for people."
(paraphrased) Gabe Newell, from Bringus Studios' video "Valve's Secret Computer that I'm not supposed to have" , with interview footage provided by Tyler McVicker.