I absolutely get why they became popular, you know your Nephews favorite video game character is Claptrap... its a $15 stocking stuffer that shows you pay attention to their interests and care. Then when I saw people displaying their "Collection" and it was literally just people trying to buy them all and taking up whole rooms in their house I knew that they would monetise it to death licencing every property they could worming into every niche in existence to the point where there was absolutely no scarcity and no collector could keep up and eventually go bust.