Protein is having its moment: From grocery store shelves to Instagram feeds, high-protein foods are everywhere. Food labels shout their protein content in bold, oversized fonts, while social media overflows with recipes promising to pack more protein into your favourite dishes.

And according to the International Food Information Council’s Food and Health Survey, “high protein” topped the list of popular eating patterns in 2024. But does the hype match the science?

Yes and no.

Protein is essential to good health and boosting protein intake can support healthy aging and fitness goals, but the rush to pile on grams — often driven by marketing more than medical need — raises questions. How much do you really need? Can you overdo it? What’s the best source of protein?

This article breaks down the facts, debunks common myths and answers the most pressing questions about protein today.

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[–] Toneswirly@lemmy.world 8 points 4 months ago (2 children)

Protein helps you eat less calories by being more satiating than carbs or fat. You feel full faster and longer, plus you burn some calories digesting it. And unless youre a body builder thats pretty much it. Its not that complicated.

[–] xylol@leminal.space 2 points 4 months ago

So what you're saying is I need an extreme amount of protein daily?

[–] blarghly@lemmy.world 2 points 4 months ago

More or less.

I will say that, in addition, eating more protein helps build muscle and connective tissue, and if you are an active individual (and you should be), then protien plays a vital role in your athletic recovery.

But basically: yes, eat protein. Get it from animal products or legumes. A scoop or two of protien powder probably won't hurt. But buying Cheezits with extra protein is not a legitimate health strategy.