TechTakes

This is why I absolutely cannot fucking stand creative work being referred to as "content". "Content" is how you refer to the stuff on a website when you're designing the layout and don't know what actually goes on the page yet. "Content" is how you refer to the collection of odds and ends in your car's trunk. "Content" is what marketers call the stuff that goes around the ads.

"Content"... is Whatever.

I was going to make a comment on the Stubsack thread about how it kind of ticks me off how "content creator" has permeated its way so deep into the vernacular. I can forgive it when it's used as a clumsy term to talk about creative workers across multiple media, but something like a video essayist calling another video essayist a content creator just gives me the ick. Have some pride and solidarity in your art form, for fuck's sake.